Peak Wellness Center
In February 2020, I joined the Peak Wellness Center team as the Community Engagement Coordinator. Peak (now partnered with Volunteers of America) is a nonprofit community mental health center in southeastern Wyoming. In this role, I planned and supported outreach and community events across four nonprofit mental health centers in southwest Wyoming, promoting mental health awareness and fostering community engagement. Working with the leadership team, I created and coordinated marketing materials and communications initiatives to ensure consistent, welcoming messaging across all centers. I revamped our company’s templates from design to implementation across several channels to ensure consistent messaging and branding. This role directly coincided with the early stages of COVID, which required some intense work at times, but I’m grateful to be a part of the team that emerged as a community leader during that difficult period of time for the world as a whole.
Mobile Crisis Response Team flyer redesign
Part of my role involves helping Peak to develop materials that match a previously established brand standard. Many flyers and brochures were not in line with this. Here is an example of a updated brochure for the Mobile Crisis Response Team. The colors, font and images used are now following the brand.
Redesigned flyer
Here is another example of a flyer redesign to match brand standards. I tried to keep the original spirit of the flyer, as the team said they liked the layout and text. The biggest changes came with the imagery, the fonts and the colors.
Flyer design
This is another example of the types of materials I design to help our clinics share information with clients. This particular flyer was not a redesign like the others, but it was developed in conjunction with a clinic director who wanted something within brand standards to share with clients and the community. With the pandemic changes, clear and concise communication had become more difficult, so my goal was to get their message across in a clean but helpful way.
Social media posts
As the pandemic was unfolding and changes were happening rapidly, I responded to the need for letting people know about the changes to our clinic with materials like this, designed for social media. With clinics in four counties to promote, each had important but unique information to share. This was an easy and eye-catching way to get the word out.
Social media content: Mental Health Month calendar
This was an organically designed project as requested by administration to run with our Mental Health Month social media campaign.
Social media content: Self-Care Checklist
Another organically designed post specifically for social media. This was based off an image I found online and updated to reflect our brand colors and clean up grammatical errors.
Hot Topic Tuesday: Design + content update
I developed a new company-wide newsletter with brand standards in mind to communicate important news, birthdays, events, information and more. Sent out weekly, this is a dynamic place where everyone participates. It’s sure to grow and change throughout the weeks as the company grows and changes, too!
Social media content: Mother's Day post
I discovered the unfortunate reality that the font we use, Brusher, has no apostrophe! I still like the way this post turned out though, and I had my fingers crossed that it wasn’t too obvious. Sometimes, it’s not about promotion, but about the message being sent, and I wanted this one to be special for all the parents out there who are struggling through this pandemic.
PowerPoint slides
I developed Peak brand PowerPoint slides to be used throughout the whole company. Branding has been a steady issue for Peak, and many of these projects are trying to bring these materials back to a common point and get everybody on the same page. This is the main title slide.
Building social media accounts
After the company lost access to their Instagram account, I helped build a new one so we could post content across Facebook, Twitter and Instagram.
Creating consistency
Responses to online reviews were spotty at best, and also contained potential HIPAA violations. While it’s never ideal to edit review responses, it was necessary here, and I established a new tone going forward by reaching out individually to address concerns.
Establishing blog and creating content
Before I took this role, our website blog was used only to mention holiday closures. I revived this project, using it as a place to post news, press releases and original content. The pandemic did help in a sense, as it created a sense of urgency for Peak to have a place to share more frequent updates, but it is still a work in progress.
Long-form collaborative post project
This was a blog I helped develop with staff. This was promoted across our social media channels.
New phone number and slogan
I developed this slogan and design for a small marketing campaign to promote our new toll-free number.
With our budget slashed drastically, we have to find creative ways to do in-house marketing and organic content.