In late 2019, I launched a personal marketing and fundraising campaign along with my appointment as an Athletic Brewing Company Ambassador (2020). Athletic Brewing started as the world’s first non-alcoholic craft brewing company and quickly became one of the world’s largest breweries.
Athletic Brewing Company chose its name carefully, as the founders believed one should not have to sacrifice health for the enjoyment of a high-quality craft beer. Athletic also supports local communities by donating a portion of sales to the Two for the Trails program and several different Impact brew initiatives.
My role as an Athletic Brewing ambassador evolved to become a full-time position. I joined the team in November 2020 as Brand Ambassador Administrator. I thoroughly enjoyed building a community and enriching the lives of those who also love NA beer!
Our program started with fewer than 100 US ambassadors and evolved into a team of more than 2,600 throughout our markets in the US, Canada, and UK, as well as a few additional European countries.
The Ambassador Spotlight series was launched in February 2021. My goal with the project was to highly a community member each month by getting to know them a little bit better. Each ambassador is interviewed at length, and the interview is then posted on the blog, along with photos, a short bio, and social media and website links. It’s been fun getting to know our community members a little bit more in depth. Each ambassador is featured monthly on the Athletic Brewing social channels as well. In February 2022, we did a special Spotlight with a corresponding photoshoot We’re hoping to expand on these in the future!
Athletic Brewing is a big supporter of grassroots and community events. I enjoyed being active in the Austin-area community, often racing in Athletic gear and helping to share the brand with participants. This photo is from an Austin Cyclocross race in 2021.
Team Athletic was an incredibly special journey for Athletic Brewing. As the title sponsor of two IRONMAN events (Oceanside and Barcelona), we went to work the events and chose a team of Ambassadors to compete in both of them as well.
COVID restrictions made it difficult for our athletes to get to Spain, but our two athletes who competed finished strong. At Oceanside, we had a strong team who all finished — and it was comprised of mostly women, which was extra special considering there were only about 200 women and over 1,000 men!
I was honored to also complete my first 70.3 alongside my teammates. I’ve never done a triathlon before. It was a crazy experience, and it was a difficult journey, but it totally changed my life.
Team Athletic continued through 2025 with some exceptional teammates and experiences. Each team developed into its own special microcommunity, creating a special experience through challenge and change.
Adding a new product to our website is exciting, and I create the copy to help our customers learn more about each product. As a lifelong writer, this is one of my favorite things to do!
The Athletic Bar opened its doors in Austin in September 2021. On opening day, I helped participate not only in a fitness class, but in a content shoot as well. We spent more than an hour getting shots that featured the space and the beer. It was a fun experience, and I’m excited to be featured on our Community page!
A few members of the marketing team met outside of Houston, TX, for a photoshoot. It may have been summer, but the autumn vibes were perfect for the lighting!
A special initiative for our title sponsor events is Team Athletic. We get a group of amazing Ambassadors together to compete with one another at various events across the country!
As Athletic grew and expanded, we found ways to leverage our Ambassador network to help support our partnerships. Our Ambassador team helped represent Athletic at thousands of events, big and small, throughout the years.
Our Ambassador team was able to help bridge the gap between partnerships and community activations when we were first starting out in the trade activations space and grew to become an amazing resource to expand Athletic beyond what our team was capable of. It became a fun way for Ambassadors to be involved with the brand as well!
Whenever possible, I enjoyed the opportunity to get out from behind the computer and share Athletic. Here’s a shot from our Supertri activation in Austin, TX, in 2025!
In 2023, we produced a film featuring three members of Team Athletic and their journey during IRONMAN Lake Placid. We worked with the production team to develop the film from subject and content through the editing phase, including hosting live film screenings and a film launch. The film has been viewed over 100,000 times and was consistently cited as a source of inspiration for many athletes in the ambassador community. It was an incredible opportunity to be a part of from start to finish.