As a copywriter for Sierra (formerly Sierra Trading Post), I wrote product copy and marketing materials in an engaging, easy-to-read format. Our team focused on SEO-optimized copy and keywords to drive traffic to our site and products. We consistently analyzed our strategy to enhance product search results. Our blog page — for which I contributed regular content — also helped optimize our website for SEO-focused product searches.
As part of the newsletter team, we created content, collected feature stories and wrote short news stories for the company in a weekly email newsletter format.
Please visit https://www.sierratradingpost.com/blog/lifestyle/fleece-must-haves/ for the text to this blog.
Please visit https://www.sierratradingpost.com/blog/article/outward-hound-brand-spotlight-giveaway/ for the text to this blog.